Everything Must Logo

  • Logo showcase
  • Brand primer
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    Showcase

    Every logo in this gallery was designed on the fast track: 3 calls or days, max. The moral: if you know what you want, you can get it fast.

    A colourful flatlay of three milk bottle with a bright magenta label showcasing the chunky wordmark logo for 'SoyJoy' organic soymilk

    SoyJoy Milk: first concept approved, with one revision. Things went so well, I also helped with the brand name, variant names, label designs, and mockups.

    A minimal combination logomark incorporating the letters 'f' and 't', together with an abstract icon of an electronic chip.

    Future Tech: second concept approved on sight. The logo has several layers of meaning, but reads equally well on the surface.

    Fresh River Tilapia: approved at first draft. I proposed this direction because illustrative logos are very impactful on food packaging.

    A colourful logo enclosed in a bright cyan circle, with the navy blue body of a cartoon-style fish following the shape of the circle.
    A colourful mockup of three titled soft drink bottles filled with a red liquid. The label features ornate line drawings of tropical plants in the background, overlaid with jumbo interlocking lettering that reads 'Sobolo'

    Grey Sobolo: I helped to refine the brand strategy after making the first logo. The new version was also approved at first draft.

    CherryOnTop: approved on sight for this artisan pastry order business.

    A combination logo featuring a simple cutout icon of a cherry with a bright spotlight in the shape of an abstract 'C', with a roundel of chunky serif letters
    A minimal web browser mockup showing the topfold of the Eaziwall site with narrow sans serif type, and a red line drawing of a walled house in the style of architectural blueprints
    A mockup showing the two variants of the Eaziwall logo, and how they are related by the same vanishing point perspective. The main logo features thick stacked uppercase letters enclosed by a trapezoid shape.

    Eaziwall: Logo approved within 48 hours, leading to a general digital branding project. This logo remains one of my favourites.

    Grayscale version of the combination logo for the ASSI Wellness Centre, featuring six radiating petals offsetting the brand name written in friendly rounded letters
    A colourful mockup showing three overlapping poster designs for the ASSI Wellness Center, with the petals of its logo used as a photo frame or background element

    Wellness Centre at Angels School: Logo approved on sight, with all brand applications completed within eleven days.

    A photo mockup of two vinyl album covers leaning against two sides of a corner, with a vinyl record between them. Each album cover features an application of the Unbox the Music identity system
    A monochrome version of the main Unbox the Music logo, showing its fusion of geometric and organic shapes in tightly-packed bubble lettering

    Unbox The Music: The client’s reference led me to this eye-catching lettering style, later extended with a brand mascot.