If your brand was a person, how would people describe it?
This doesn’t have to be the same as your own personality, but that’s a good place to start. It’s your content that defines brand voice, but your visuals shouldn’t fight the impression you want to make.
Internal values
- Understated: “silent partner”, “best-kept secret”. Maybe monthly updates at best. Exclamation marks, no. Hashtags, questionable.
- Craft-first: “attention to detail”, “ground up”, “research”. Happy to share details; photos are zoomed in. Our records are impeccable.
- Hustler: “marathon”, “experiment”, “on the go”. Thinking and living aloud. Perfection is boring – innovation is the goal.
External values
- Professional: “willing”, “over and beyond”, “guarantee”. Clean case studies, with ROIs on point. All messages answered within 24 hours.
- People-first: “roots”, “team effort”, “transparency”. We spotlight the contributions of stakeholders, and quotes from thought leaders.